About Us
Who We Are.
About Us
Who We Are
Today’s marketing landscape presents a confusing, highly complex and overwhelming situation. From offline marketing through to online marketing, businesses now face challenges on how to effectively maximise their marketing spend. Without the relevant experience and knowledge, businesses run the risk of not clearly identifying their target market, and as such, not seeing a positive ROI on their marketing efforts.
Our Marketing Group was launched in 2014 through the merger of Optimum Response and The Black Group to address the growing need for businesses to leverage the power of data analytics in their marketing efforts. Our extensive experience and industry knowledge allows us to provide our clients with superior results with a more insightful, result driven multi-channel marketing solution. From planning, execution and analysis, we take the burden off your marketing campaign and provide your business with maximum value.
Quality, sustainability and trust are at the heart of how we work. Our ISO 9001 and ISO 14001 certifications reflect our commitment to consistent service, continual improvement and responsible environmental management. We are also proud to have earned an EcoVadis Gold Medal, placing us among the top 5% of companies assessed worldwide in the 12 months prior to the medal issue date and recognising the strength of our sustainability management system. Our information security and privacy practices are guided by ISO 27001 requirements and the relevant SOC 2 Trust Services Criteria, helping us safeguard the information our clients entrust to us as we progress towards formal ISO 27001 certification and SOC 2 assessment.


